Producer and creative. Campaigns, systems, the occasional side project. UT RTF · CMU ETC alum.
T.B. RECORDS · TB-026 · 33⅓ · 45★ T·B Records
POWER · ONSIDE A · STEREO
★ 33⅓ rpm · stereo · home dub
★ A1 / SIDE A
Campaigns & Content
Brand, product, influencer, & social media marketing.
Solo marketing lead until the team scaled. Content strategy, creative direction, production, community, partnerships, and analytics. 429% audience growth. 300K+ app downloads.
01
Brand & Social, Kaiber AIContent Marketing Coordinator · San Francisco
2023 → 24
PRODUCTKaiber Superstudio — Ideate · Create · Curate · Generateimage courtesy of Kaiber — sets the stage; not my visual
Kaiber entered a saturated social media landscape competing against established platforms like Picsart and RunwayML. The challenge: building an audience and fostering brand loyalty while standing out in an oversaturated market with limited resources. It was important to sort out the noise, and highlight artistry.
Early launch · webSuperstudio creative-platform launch · Collabs, Product, brandPRE-LAUNCH · mobileStory highlights organized around product capabilities · mobile-app launch era
TIKTOK · short-formKaiber TikTok feed · product moments, character beats, community cutsX · feedKaiber X profile · product launches, community moments, brand voice
Copy / two registers
Copy at Kaiber lived in two registers — technical enough to teach a real product to artists and engineers, and playful enough to sound like the brand had a sense of humor. The wins sat at the intersection.
TWEET · PLAYFULTouch grass — weekend winkStrikethrough pun on the Superstudio launch, treated like a casual nudge from a friend.TWEET · CHARACTERKiko picks bothDark-vs-light-mode joke told through Kiko, the brand mascot — feature framed as personality.TWEET · TECHNICAL + WARMIntro to FlowsLive community event explainer — names the feature, walks the audience in, with brand-character art.
Special campaign / Grimes × Coachella
CAMPAIGN FEATURE
Grimes ×Coachella 2024
Coordinated rollout with the creative team. Below: the event recap, the visual direction I set, and the editorial recap we published.
Coachella moment · event recap
Process · behind the scenes
Vertical social cuts — the live Coachella moment and a behind-the-scenes process clip, both in their native mobile frame. Use fullscreen for the full picture.
Editorial recap — “When Art Meets Algorithm: The Grimes AI Visual Spectacle at Coachella” · Kaiber blog, Genesis / May 2024.
Artist curation & launch partners / 40+ creatives
I developed brand content, strategy, and voice for Kaiber AI — tailoring messaging to resonate with both the company and creative collaborators like Grimes, Yung Bae, and August Kamp. The approach blended the brand's innovative tone with each artist's distinct style, creating content that engaged their audiences across multiple platforms.
Acting as the main point of contact for 40+ launch partners, I coordinated the feedback and approval process — facilitating reviews, providing feedback, and maintaining smooth communication to deliver high-quality, on-brand results while building strong collaborator relationships.
Full-funnel — paid ads, email drips, Google banners, billboards. 12 active clients running simultaneously.
Role
Creative trafficking across designers, developers, and client contacts. Every touchpoint reviewed before it moved.
Result
Nothing dropped.
↓ tool I built myself
Demand Gen —asset workflow
Problem
Designer bandwidth was the bottleneck for resizing campaign assets before launch. Every resize was a ticket, a wait, a delay.
What I did
Built an HTML-based image resizing tool using Claude. Wrote internal documentation on how to use it. Unblocked demand gen launches without pulling a designer.
Result
Faster kickoff. One fewer dependency.
The tool — built as an HTML file, deployed locally.
Notion —process + knowledge library
Problem
No centralized place for SOPs, onboarding, or process documentation at the agency.
What I did
Built a structured Notion knowledge base — tagged by department, type, and status. Includes SOPs, training guides, onboarding essentials, and meeting notes.
Result
A starting point. Built to be handed off and grown by the next person.
I'm an AI-native marketing strategist and creative project manager who drives growth through innovative campaigns.
I combine curatorial taste with technical fluency — I know what's good, I can manage complex projects, and I excel at building relationships that make work happen.
When I'm not crafting campaigns or building content systems, you'll find me sewing, playing bass, or diving into a history podcast.
